Octotag Brand Concept Infographic

This is an infographic explaining the concept I created called Octotag, an RFID smarthome system that can turn any object into a smart object. The name (and logo by extension) is derived from the adaptability and intelligence of an octopus, and an RFID tag itself. The logotype and logomark is representative of the shape of RFID tags, which are small round squares with tiny wires coming off them, as well as the shape of an octopus.