This is a humorous tongue-in-cheek approach to generic feminine hygiene ads. As a woman myself, I am sick and tired of the flowery pink and purple ads telling people who menstruate to make their period 'discreet' and that we are fragile beings that need to be classy about something that none of us can control. This ad shows a real concern for being on your period... and gives a real reason to wear a Tampax product. Aside from, you know, bleeding on everything you own.