This is a humorous, and in a way blasé, approach to generic feminine hygiene ads. As a woman myself, I am tired of the flowery pink ads telling people who menstruate to make their period 'discreet,' and that we are fragile that need to be classy about something that none of us can control. This ad shows a real concern for being on your period... and gives a real reason to wear a Tampax product. Aside from, you know, preventing you from bleeding on everything you own.